ABOUT
Driving Results with Humanity
Dan is a fractional CMO with a track record of helping growth stage B2B tech companies consistently double revenue by building scalable, repeatable marketing systems. He specializes in driving demand, understanding customer pain, and building compelling product stories - and uses modern AI tools to accelerate delivery. What drives him? Getting to new outcomes, solving hard problems, and finding the faster path to results.
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Prior to founding Go2Marketing Consulting, Dan's career spanned CMO positions at multiple global B2B SaaS and AI organizations, executive roles at boutique digital and branding agencies, and advertising leadership at Bose Corporation. He also mentors early-stage startups through Techstars, MassChallenge, and other leading accelerators.
Dan attended Washington University's Olin School of Business in St. Louis where he majored in marketing and psychology.
ACCOMPLISHMENTS
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Drove 2x MRR growth for Edtech company in 2025, largely through low-cost partner marketing efforts
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Enabled AI Robotics organization to double revenue to over $10MM in 2024, leveraging an integrated, account-based strategy
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Drove 2x and 3x improvement in opportunity-to-close rates at 2 different sub $10MM ARR B2B SaaS companies
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Generated 300+ inbound opportunities in one year, doubling company ARR
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Implemented B2B AI company's first lead nurture strategy, which accounted for 50% of all inbound opportunities created within a year
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Built HR Technology company's first digital lead generation program driving average cost-per-lead down from $186 to $34 in six months
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Developed new customer success strategy that boosted renewal rates from 50% to 80%
WHAT OUR PARTNERS SAY
