ABOUT
Driving Results with Humanity
Dan is a marketing executive who's built brands, demand, and pipeline for 25 years. As an accomplished go-to-market strategist, his creativity, customer focus, and data-orientation consistently deliver scalable plans that drive exponential growth. What drives him? Getting to new outcomes, solving hard problems, and breaking the marketing mold. He's also passionate about creating positive, politics-free environments and takes an honest and empathetic approach to aligning teams.
Dan currently runs his own marketing firm, Go2Marketing Consulting, where he enables B2B companies to double revenue every year with scalable marketing solutions. This role continues his efforts with B2B software and technology start-ups, where he was the Chief Marketing Officer at multiple global organizations. Earlier in his career, Dan was a marketing leader at boutique digital and branding agencies and at Bose Corporation.
He attended Washington University’s Olin School of Business in St. Louis where he majored in marketing and psychology.
ACCOMPLISHMENTS
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Drove 2x and 3x improvement in opportunity-to-close rates at 2 different sub $10MM ARR B2B SaaS companies
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Generated 300+ inbound opportunities in 2021, doubling company ARR
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Implemented B2B SaaS company's first lead nurture strategy, which accounted for 50% ($6.75MM) of all inbound opportunities created within a year
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Built HR Technology company’s first digital lead generation program driving average cost-per-lead down from $186 to $34 in six months
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Developed new customer success strategy that boosted renewal rates from 50% to 80%
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Oversaw $100MM+ media spend for global electronics leader
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Highly recommended - received a 9.5 out of 10 “likely to recommend” score in a recent employee survey
WHAT OUR PARTNERS SAY
