When we begin working with a B2B start-up, there are concerns about hitting growth targets and the company’s existing marketing plan usually consists of “doing what the CEO says.”

 

We see this a lot with SaaS companies in the $1-10MM ARR (Annual Reoccurring Revenue) range, but also with lower margin mid-market B2B companies, like manufacturing and service providers. Whenever the CEO has a new idea to generate business, the small marketing team stops what they’re doing and starts chasing the shiny new object the CEO points out. 

 

This cycle continues over and over. CEO suggests, marketing team reacts, previous ball gets dropped. When this happens, the business doesn't grow and no progress is made because tactics aren’t completed and continuously improved. (Not to mention, team stress goes up and enthusiasm goes way down.)

 

It’s time to break the cycle

To get your company on a growth path and overcome this “tactical focus cycle," we start by aligning your entire organization (CEO included) on goals, performance models, and strategies. Here you’ll get clarity on:

• How much revenue you're expecting and where it will come from 

• Who your customer is, the pain they have, and how they buy

• What your marketing strategy is 

• Your product story from start-to-finish

• Where your organization will be a thought leader

 

Having this in place lays the groundwork for development of a Tactical Marketing Plan where we know our goals, who we’re targeting and what our message is. This is critical as there are 100s of places where you could spend your cash and energy from a marketing standpoint.

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With your Tactical Marketing Plan complete, we can define the resources you’ll need in-house and from external vendors. No more guessing if you need to hire someone internally, or onboard an agency. We get all that sorted out from the start.

 

The result is a scalable marketing machine that enables your company to consistently double, or even triple your revenue, every year. Ready to begin?